David Bain is an author, podcast producer and content marketing expert. He's Founder of Casting Cred , a UK-based content agency specialising in podcasts, video shows and books.
David Bain is an author, podcast producer and content marketing expert. He is also Founder of Casting Cred – a podcast, video show and book production agency for brands.
David has published 5 books in the “marketing” genre, including “Digital Marketing in 2017”, “Marketing Now” and a series of SEO books for Majestic. Check out the Majestic case study on CastingCred.com to discover how he goes about producing these books for his clients.
Although David started his first podcast in 2006, he didn’t get serious about it until he launched Digital Marketing Radio in 2014, which became a very successful show, generating 20,000 downloads a month and featuring as one of the most popular podcasts on the topic of “digital marketing”.
Thanks to the success of Digital Marketing Radio, several brands reached out to David, asking him to produce a similar show for them. Check out the shows that David and his team currently produce in the client case study section at Casting Cred.com.
Thanks to technological improvements, it is now possible to record high-quality video at the same time as recording a podcast. This means that it can make sense for many brands to have both audio and video forms of content. Check out the video shows that David produces for Majestic and Similarweb.
Not many brands immediately think of having a book as part of their content marketing mix. However, that thinking should change. Having a physical copy book that you can give away at industry events can immediately position your brand as an industry authority. And a well-designed podcast series can be used to create a book. Check out how David did this for Majestic over on CastingCred.com.
David started to formalise his content marketing process back in 2007 when he delivered his first marketing training session. Since then, he’s honed his very own “Pump and Funnel marketing model” that also incorporates his “6H Content Marketing Framework”. Check out his latest thinking over on his LinkedIn training course.
Find out more about David’s current clients and his agency’s content production services over at CastingCred.com.
Founder, Customers.ai
"Prior to having engaged David’s services I worked with him as a contributor to a few projects and I suspected that he was really good at what he did. After having used his service I can confirm that David is great at what he does, and I highly recommend him to anyone who needs a virtual summit host or a podcast producer."
David works with key marketing leaders in the software, agency and legal sectors.
Founder, Fleek Marketing
“David brings together fab, amazing, professional, reliable, knowledgeable, down-to-earth, fun-to-work-with and extremely well-organised into one single package! If you’re looking for someone to help you with your podcasting and live online broadcasting strategy, look no further!”
Founder, Digital Olympus
“I've worked with David on a wide range of projects over the last 2 years. David has wonderful organization skills when it comes to online events; I've been involved several times in David's podcasts and each time it was a pure pleasure to be a guest speaker. So, without hesitation I highly recommend David and his team!”
Founder, Captivate.fm
“I first got to know David through his weekly live shows and since then, have been impressed with his deep understanding of the podcasting space, his technical knowledge and perhaps more than anything, his eagerness to help others. I'm proud to call him a friend, but even prouder to call him a mentor.”